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First pet health insurance policy is written for a dog in Sweden.
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First policy is sold in Britain, and pet health insurance takes off rapidly. Today, the UK has the most mature pet health insurance market in the world with over 18% of pets insured.
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First policy sold in the US, and pet health insurance begins to take root.
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Hartville enters the pet health insurance market.
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Research estimate that total revenues of pet health insurance grew 159% from 2001 to 2005.
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Hartville forms a strategic partnership with the ASPCA.
Learn more.
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MarketResearch.com, Inc. predicts that "…sales of pet insurance will climb to $667 million in 2007, easily surpassing the half-billion milestone."